openstax principles of marketing textbook to audiobook

Principles of Marketing Audiobook

Audio duration: 23 hrs
Last updated: January 2024
Textbook Publisher: OpenStax
Availability: Audiobooks.com, Spotify, Libby/OverDrive, Google Play Books, Nook (Barnes & Noble), Kobo & more…

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Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing by OpenStax provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses.

Authors: Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman